Sr. Manager, Global Consumer Insights

The role

The Senior Manager, Consumer Insights will serve as a consumer advocate for Action Brands, Fashion, and Preschool portfolios. This person will guide brand strategy, product innovation, and go-to-market planning through quantitative and qualitative research.

What you will do

• Act as the consumer advocate within the Action Brands, Fashion, and Preschool portfolios
• Guide brand strategy, product development, forecasting, entertainment planning, and marketing decisions
• Prioritize business questions and requests across various departments
• Develop and deliver insights agendas aligned to strategic brand goals and commercial milestones
• Coordinate custom and standardized research programs
• Present findings through research reports and offer strategic advice
• Provide strategic storytelling and presentations to senior levels
• Champion the adoption of AI-powered research and insights tools
• Model standards for quality and actionability in research plans and deliverables
• Provide guidance and mentorship to junior team members

Required qualifications

• At least 10 years of relevant experience, or equivalent demonstrated experience, in consumer insights or market research
• Extensive knowledge in quantitative and qualitative insights techniques
• Skill in crafting engaging stories using data and insights, General Manager (GM)-level presentations
• Experience translating advanced analytics into insights
• Strong problem diagnosis and definition skills
• Excellent prioritization and project oversight capabilities
• High-level analytical and critical thinking skills
• Excellent interpersonal, written, and verbal communication skills
• Proficiency with Microsoft Office 365 tools and navigating Power BI dashboards
• Passion for the toys & games category
• BA/BS or equivalent experience required

Nice to have

• Several years working with children's or fan products, entertainment, and/or gaming
• An MBA, other advanced degree, or additional education in consumer insights or analytics

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

About the company

Hasbro and Wizards of the Coast are a team of creators, storytellers, and innovators home to beloved brands, AAA digital games studios and immersive experiences.