Senior Manager, Ad Operations and Paid Media (Lumee)

The role

The Senior Manager, Ad Operations and Paid Media will manage the global day-to-day operations, management, and integration of Lumee's digital advertising inventory on YouTube, CTV, and FAST. This role involves media planning, campaign setup, and analytical reporting of media operations.

What you will do

• Manage relationships with external partners and internal stakeholders.
• Oversee planning, execution, and delivery of reservation media campaigns on YT/CTV/FAST.
• Work with the commercial sales team to identify monetization opportunities for ad products.
• Use Google Ad Manager (GAM).
• Attend client meetings during pitch and post-campaign stages.
• Act as the point of contact for the commercial sales team.
• Partner with the Finance team to improve campaign reconciliation and support billing.
• Derive insights and trends from media campaigns to inform optimizations.

Required qualifications

• Experience with digital video advertising on YouTube, Connected TV (CTV), and Free Ad-Supported Streaming TV (FAST).
• YouTube campaign management experience.
• Confidence with GAM, checking avails and reporting.
• Strong experience of programmatic advertising, including Programmatic Guaranteed (PG).
• Working knowledge of video ad protocols, such as Video Ad Serving Template (VAST).
• Ability to troubleshoot campaigns.
• Strong working knowledge of Google Workspace, including Google Sheets, YouTube Analytics, and Google Looker Studio.
• Confident communication skills.
• Excellent analytical skills and close attention to detail.
• Display & Video 360 (DV360) experience.

Nice to have

• Experience working in the family entertainment space
• An understanding of Google Ads

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

About the company

Hasbro and Wizards of the Coast are a team of creators, storytellers, and innovators home to beloved brands, AAA digital games studios and immersive experiences.