Director Marketing, Magic: The Gathering Japan

The role

You will lead the marketing strategy and annual plans for Magic: The Gathering in Japan. You will manage a local marketing team and partner with global teams to ensure local relevance and brand growth.

What you will do

• Lead the development and execution of the marketing strategy and annual plans in Japan.
• Lead, mentor, and develop a high-performing marketing team.
• Partner with the Senior Director of Regional Marketing on priorities, resources, and investment.
• Translate global marketing priorities into locally relevant strategies and integrated marketing plans.
• Establish marketing objectives and KPIs and monitor campaign performance.
• Build relationships with key agencies, partners, and industry stakeholders.
• Use consumer insights and performance data to identify growth opportunities.
• Navigate market dynamics and cultural nuances for locally relevant execution.
• Collaborate with global marketing, commercial, product, and studio teams.
• Champion Japan consumer perspectives within the global organization.

Required qualifications

• 10+ years of marketing experience.
• Demonstrated experience leading marketing strategy and teams in Japan.
• Outstanding people leadership, coaching, and team management skills.
• Experience leading teams across different cultures and backgrounds.
• Deep understanding of the Japanese market, consumer behaviour, and media and marketing landscape.
• Strong strategic thinking to translate strategy into actionable plans.
• Proven experience managing marketing budgets and evaluating ROI.
• Excellent stakeholder management skills in a global and matrixed organization.
• Fluent in both Japanese and English (business-level written and spoken).
• Strong analytical, planning, and communication skills.

Nice to have

• Experience within the gaming, entertainment, Trading Card Game (TCG), or consumer products industry.
• Deep knowledge of the gaming or Trading Card Game ecosystem, including player communities, consumer behaviour, digital, social, influencer, community, and experiential marketing.

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

About the company

Hasbro and Wizards of the Coast are creators and innovators of iconic brands and immersive experiences. Wizards of the Coast Regional Marketing team brings Magic: The Gathering to players around the world.