Senior Creative Director, Brand Experience, Toys & Games

The role

You will lead the creative vision and development for Hasbro's toy and game brands. You will build creative platforms and lead a brand creative team to connect with consumers across various touchpoints.

What you will do

• Set the creative vision for the toys and board games portfolio
• Own brand creative strategy across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games
• Lead brand development including strategy, direction, visual and verbal identity, and toolkits
• Establish enduring creative systems to strengthen brand equity
• Champion consumer and cultural insight as a creative catalyst
• Partner with cross-functional teams to translate brand vision across packaging, retail, digital, social, licensing and entertainment
• Establish standards for creative excellence
• Lead, inspire and develop a high-performing brand creative team
• Influence senior leaders and advocate for creative vision
• Shape the future of creative by embracing emerging technology and AI

Required qualifications

• 15+ years of progressive creative leadership experience within world-class consumer brands, creative agencies or similarly complex brand environments
• Experience leading multi-brand portfolios
• Body of work demonstrating strategic thinking and measurable brand impact
• Deep expertise in brand building, creative strategy, creative direction, visual and verbal identity and integrated brand systems
• Fluency across channels including physical, digital, social, retail, experiential and emerging consumer experiences
• Proven experience building, leading and developing senior creative talent and multidisciplinary teams
• Ability to influence senior executives and cross-functional partners
• Ability to balance big creative ambition with commercial reality
• Strong point of view on culture, consumers, technology and the changing creative landscape

Nice to have

• Experience in toys, games, entertainment, CPG or brands that live at the intersection of retail, fandom and culture

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

Before you apply

• Hasbro uses Greenhouse’s AI-powered Talent Matching tool to compare applications against job requirements

About the company

Hasbro is a family of creators, storytellers, and innovators including Wizards of the Coast. They are home to beloved brands, AAA digital games studios and immersive experiences.