Review Generation Team Lead & Community Manager

The role

You will own the strategy and execution of the review generation program. You will lead a team of campaign specialists and build a community of engaged reviewers.

What you will do

• Own the strategy, roadmap, and prioritization framework for all review generation efforts.
• Lead, coach, and develop a team responsible for executing review campaigns.
• Partner with the Director of Leads, Content, and Research to align priorities.
• Build and nurture a community of engaged reviewers and buyers.
• Set team-wide KPIs for review volume, quality, and velocity.
• Work with the UGC team to ensure consistent and on-brand campaign content.
• Partner with Customer Success and Enterprise stakeholders to prioritize campaigns.
• Establish and maintain compliance standards like CAN-SPAM and GDPR.
• Identify opportunities to improve campaign performance through segmentation and A/B testing.
• Stay current on review platform trends and community management best practices.

Required qualifications

• 5+ years of experience in email marketing, community management, or a related field
• 1-2+ years in a people management or team lead role
• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience managing or mentoring a team
• Skilled in marketing automation platforms (e.g., Ortto, Marketo, Salesforce Marketing Cloud)
• Strong writing, editing, and content strategy skills
• Experience designing and prioritizing campaigns across multiple stakeholders and customer segments
• Data-driven with the ability to translate campaign performance into team strategy
• Proficiency with CRM systems (such as Salesforce Data Cloud)
• Basic HTML, CSS, and/or Liquid
• Strong cross-functional collaboration skills
• Proficient in using AI tools to optimize workflows

Nice to have

• Experience specifically in review generation, UGC, or online community management
• Experience running reviewer recognition, loyalty, or ambassador programs
• Familiarity with review platforms
• Experience working directly with enterprise customers/clients, including presenting to and meeting with stakeholders
• Experience in lead generation tactics (such as LinkedIn Ads, sponsorships, events)
• Background in B2B SaaS or enterprise technology

Benefits

• Comprehensive healthcare coverage for employees and families
• Monthly wellness reimbursement
• Access to Able To professional mental health coaching
• 401(k) with up to 5% company matching for US employees
• Pension scheme enrollment for UK employees
• Stock options
• Annual learning reimbursement

Before you apply

• We do not accept unsolicited resumes from recruiters or employment agencies.

About the company

HG Insights is the pioneer of Revenue Growth Intelligence. They deliver AI-driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent.