VP, Marketing

The role

The Vice President - Marketing will own the strategic build out and execution of digital, PR, and trade show marketing strategies. This role involves communicating the real-world data value proposition to pharmaceutical manufacturers, government health agencies, and other healthcare stakeholders.

What you will do

• Develop provocative product positioning and messaging strategy
• Refine client personas and identify customer pain points
• Collaborate with Product and Sales teams to plan product launches
• Develop a strategic marketing plan for key products
• Manage marketing KPIs and closed-loop marketing programs
• Build marketing models and playbooks to scale and automate tasks
• Hire, nurture, and manage the marketing team
• Provide strategic direction for branding, PR, and digital footprint
• Source and manage internal and external third-party resources
• Partner with Sales to deliver on revenue targets through lead generation

Required qualifications

• 15+ years of experience across corporate and product marketing
• At least 10 years crafting marketing efforts to Pharmaceutical Manufacturers
• 10+ years of experience in managing teams and developing personnel
• Proven experience building and integrating marketing teams
• Proven experience working with direct marketing and sales executives
• Demonstrated ability to gather and synthesize key inputs for business planning
• Excellent communication skills (written, verbal, visual)

Nice to have

• SaaS experience
• MBA

Benefits

• Competitive base salary
• Annual bonus opportunity
• Health, dental, and vision coverage starting on day 1
• 401(k) plan
• Equity program
• Targeted 4 weeks of PTO per year including vacation, personal and sick time
• Paid parental leave
• Mentorship program and onboarding resources
• Biweekly 1:1s
• Annual budget for professional development

Before you apply

• Can only hire from specific states: CT, DE, FL, GA, IL, IN, MA, MD, MI, NC, NJ, NY, OH, PA, TN, and VA
• Remote work requires team members to work from a fixed location due to tax and labor law implications

About the company

HealthVerity is the leader in privacy-protected real-world data exchange, transforming how healthcare and life sciences organizations connect and analyze disparate patient data.