Senior Product Marketing Manager - Workflow

The role

This person owns positioning, messaging, and go-to-market for the workflow-oriented capabilities of the Heartflow platform. They will develop messaging for clinical and administrative workflows and lead GTM planning for new features.

What you will do

• Develop and maintain messaging for how the platform improves clinical and administrative workflows
• Translate workflow-level product capabilities into value props for different audiences
• Own core messaging documents, positioning frameworks, and persona-based narratives
• Gather input from customers, KOLs, and field teams on workflow pain points
• Lead GTM planning and execution for new workflow features and platform enhancements
• Partner with Product Management to translate roadmap capabilities into narratives
• Coordinate cross-functionally to ensure consistent workflow messaging
• Monitor market and competitive trends specific to clinical workflow tools
• Build and maintain sales tools like demo scripts, workflow diagrams, and ROI materials
• Train sales and clinical teams on how to position workflow capabilities

Required qualifications

• Experience launching products in multi-stakeholder, complex environments
• Experience building sales enablement content with proof of field adoption
• Strong cross-functional collaborator
• Excellent written and verbal communication
• 8+ years in product marketing or downstream marketing roles

Nice to have

• Healthcare, medical device or diagnostic industry background
• B2B SaaS, medtech, or another regulated/technical sales environment

About the company

Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease using cutting-edge technology. It is a publicly traded company that provides an AI-driven, non-invasive cardiac test.