Senior Product Marketing Manager - Plaque

The role

You will plan, develop, and execute Plaque Analysis marketing strategy to drive adoption and utilization. You will work cross-functionally to customize value propositions and build omnichannel strategies.

What you will do

• Understand the patient journey and customer needs, competitive dynamics, and market opportunities.
• Customize Heartflow Plaque Analysis value propositions, positioning, key messages, and assets.
• Formulate strategies to break down barriers-to-adoption.
• Collaborate across Marketing to ensure a cohesive marketing plan.
• Collaborate with Marketing Communications to build and execute the omnichannel strategy.
• Collaborate with Sales Training to build content for salesforce education.
• Collaborate with Medical Affairs to build thought leadership content.
• Partner with Sales leadership and Field Advisory Board to develop tools for salesforce.
• Manage timelines across all activities to drive execution.
• Set metrics and use a data-driven approach to measure marketing program effectiveness.

Required qualifications

• Bachelor's Degree in a related field.
• Minimum of 8 years progressive experience or 5 years plus an MBA, of relevant experience in marketing or market development.
• Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption.
• Experience in developing and launching marketing initiatives in the healthcare space to drive business results.
• Experience translating complex clinical evidence and health economics data to support value propositions and build commercial messaging.
• Experience in close collaboration with cross-functional teams and sales organizations to drive campaign execution.
• Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators.
• Proven ability to establish/set marketing strategy and drive execution.
• Critical and analytical thinking to solve business challenges.
• Self-motivated, flexible, and entrepreneurial.
• Excellent presentation, written, and verbal communication skills.
• Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results.

Nice to have

• Business or science degree
• Experience within a start-up environment
• Experience in cardiology
• Field sales or field marketing experience

About the company

Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease using cutting-edge technology. It is a publicly traded company that provides an AI-driven, non-invasive cardiac test.