VP of Marketing

The role

The VP of Marketing will own growth across consumer brands by driving profitable customer acquisition and balancing performance marketing with brand investment. This leader will build a high-performing marketing organization and partner with executive teams to scale international markets.

What you will do

• Own the marketing strategy balancing performance marketing with brand investment
• Drive profitable customer growth by improving CAC, payback, customer quality and marketing efficiency
• Lead across the full channel mix
• Allocate investment across brands and channels
• Bring rigorous measurement to performance and brand
• Build a deep understanding of customers to improve propositions, creative and campaigns
• Build a centre of excellence across technology, measurement, AI serving all business units
• Own the quality and volume of customers acquired
• Build and lead a high-performing marketing organisation
• Embed AI across the function to improve productivity, decision making, creative output and performance

Required qualifications

• Proven track record of driving profitable customer acquisition and growth
• Deep, hands-on growth marketing expertise
• Experience across performance marketing and brand
• Strong track record of measuring brand effectiveness and connecting brand investment to commercial outcomes
• Strong commercial and analytical depth across CAC, payback, customer quality, incrementality and marketing measurement
• Experience making investment decisions across multiple brands, channels or markets
• Experience building and leading high-performing marketing teams, including hiring, coaching and making difficult people decisions
• Experience in highly commercial, fast-paced digital consumer businesses such as D2C or subscriptions
• Strong appreciation for brand, creative and content

Nice to have

• Experience applying AI to improve marketing performance
• Finding new sources of growth as channels mature
• Scaling across multiple geographies

Benefits

• Generous equity allocations with significant upside potential
• 25 Days Holiday (+ all the usual Bank Holidays)
• Private health insurance, along with extra dental and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle-to-work Scheme
• Electric Car Scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Home office allowance
• Access to a Headspace subscription
• Discounted gym memberships
• Learning and development budget (alongside a free Kindle and audible subscription)

About the company

HeliosX is a global healthcare platform founded in 2013 that operates brands including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. The company focuses on making healthcare easier to access and faster to receive through technology and vertical integration.