Brand Manager - Germany

The role

You will own the MedExpress brand in Germany by leading content, SEO, digital PR, partnerships, and organic social. You will set strategy, write copy, and ensure all output is compliant and on-brand to drive acquisition.

What you will do

• Partner with the German Copywriter to guide high-quality, conversion-focused content creation.
• Own end-to-end on-page SEO strategy for the German market.
• Oversee uploading, formatting, and publishing content to the CMS.
• Develop the blog and on-site content calendar for the German audience.
• Support the development and execution of MedExpress GTM strategy in Germany.
• Ensure brand activity adheres to brand guidelines and regulatory considerations.
• Review localized content against HWG and local German regulations.
• Manage day-to-day relationships with the local PR agency.
• Identify and manage local influencer and brand partnership opportunities.
• Support the organic social team with German content strategy.

Required qualifications

• Extensive experience in brand marketing, digital PR, content/SEO or a digital generalist role within a D2C startup or scale-up
• Native-level German copywriting and editing skills
• Fluent English
• Hands-on CMS experience
• Solid understanding of on-page SEO
• Experience managing PR agencies
• Experience working cross-functionally with Marketing, Product or Medical teams
• Experience supporting or leading go-to-market strategies in Germany
• Deep understanding of the German consumer and market
• Track record of writing compelling, medically compliant brand narratives that drive conversion
• Experience guiding copywriters or content creators
• Fluency in German is a must

Benefits

• Generous equity allocations with significant upside potential
• Annual leave allowance alongside public holidays
• Private health insurance, along with pre-existing condition, dental, and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle-to-work scheme
• Electric car scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Annual home working and L&D allowance
• Free Headspace subscription, employee assistance programme, and discounted gym memberships

About the company

HeliosX is a healthcare platform that operates brands including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. The company focuses on making healthcare easier to access and faster to receive through technology and vertical integration.