Junior CRM Manager (US/CA)

The role

This role is for a hands-on CRM marketer to own the email production process in Braze and grow into owning campaign strategy and testing. You will deliver cross-channel CRM campaigns and use data to drive customer retention.

What you will do

• Own end to end delivery of cross-channel CRM campaigns from ideation to post-campaign analysis
• Manage the integration of Braze with other marketing technologies
• Lead implementation of strategic CRM initiatives using data analytics and automation
• Optimise CRM processes by analysing workflows and implementing solutions
• Develop and implement best practices in CRM execution
• Design and conduct experiments using A/B testing to influence lag metrics
• Conduct data analysis to derive actionable insights for CRM strategies
• Create CRM initiatives to solve strategic problems
• Develop complex customer journey maps
• Apply market, industry and competitor insights to decision-making

Required qualifications

• Experience in CRM within a D2C or subscription business
• Hands-on HTML and Liquid coding experience
• Experience building automated, multi-touch, omnichannel CRM journeys
• Strong understanding of customer segmentation, data and CRM/retention metrics
• Experience in the North American Market
• Excellent prioritisation and project management skills
• Ability to influence stakeholders and collaborate cross-functionally
• Strong written and verbal communication skills in English
• Creative problem-solving skills and a proactive, solutions-focused mindset
• Able to work autonomously while contributing effectively to a team

Nice to have

• Experience in Braze is desirable

Benefits

• Generous equity allocations with significant upside potential
• Annual leave allowance alongside public holidays
• Private health insurance, along with pre-existing condition, dental, and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle-to-work scheme
• Electric car scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Annual home working and L&D allowance
• Free Headspace subscription, employee assistance programme, and discounted gym memberships

About the company

HeliosX is a healthcare platform founded in 2013 that operates brands including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. The company uses technology and vertical integration to provide accessible healthcare globally.