Paid Media and Partnerships Manager - Germany

The role

You will own the strategy, execution and scaling of customer acquisition channels outside standard Search and Paid Social, including Affiliates, Influencer marketing, Native and Display. The goal is to grow MedExpress in the German market.

What you will do

• Manage and scale the MedExpress Germany affiliate program and relationships with affiliate networks and direct publishers
• Recruit, vet and onboard high-quality publishers and commercial partners that meet brand and medical compliance standards
• Negotiate commission structures, CPA payouts and bespoke incentives
• Plan, launch and optimise Native campaigns (Taboola, Outbrain) and Display advertising
• Own bidding strategies, audience targeting and budget pacing across non-search and non-social channels
• Run A/B tests with Creative teams on advertorial copy, landing pages and display creative
• Deliver end-to-end influencer campaigns on Instagram, TikTok and YouTube, from sourcing to contract negotiation
• Write briefs aligned with the German Health Advertising Act (HWG) and local regulations
• Track ROI, incremental lift and CAC using UTMs and voucher or promo codes
• Monitor daily channel pacing against CAC, ROAS and LTV targets and deliver weekly and monthly reporting

Required qualifications

• Hands-on performance marketing experience with a strong focus on Affiliate Marketing, Influencer Management, or Native/Display buying in a fast-paced D2C, e-commerce or scale-up environment
• Proven track record of managing commercial contracts, commission negotiation and publisher relations in the DACH region
• Deep understanding of the German digital media ecosystem, consumer behavior, creator landscape and major publisher networks
• Fluency in German (C2)
• Full professional fluency in English
• Practical experience with analytics platforms (e.g., Amplitude), affiliate dashboards (e.g., Awin, CJ) and ad management tools
• Confident negotiator able to structure mutually beneficial CPA/hybrid deals
• Self-starter mindset geared toward testing unproven channels

Nice to have

• Prior experience with health, telehealth or med-tech compliance (e.g., HWG)

Benefits

• Generous equity allocations with significant upside potential
• Annual leave allowance alongside public holidays
• Private health insurance, with pre-existing condition, dental and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle-to-work scheme
• Electric car scheme
• Free Dermatica and MedExpress products every month, plus family discounts
• Annual home working and L&D allowance
• Free Headspace subscription, employee assistance programme and discounted gym memberships

About the company

HeliosX was founded in 2013 and is a healthcare platform with brands including MedExpress, Dermatica, ZipHealth, RocketRX and Levity. It treated more than 1.7 million patients globally in 2025 and operates across four international markets.