TikTok & New Growth Channels Creative Strategist (all genders)

The role

This role owns the upstream creative workflow by turning brand strategy and performance data into concepts for TikTok and emerging platforms like Pinterest and Snap. You will develop briefs, orchestrate the creative pipeline, and collaborate with editors and producers to ensure platform-native execution.

What you will do

• Translate brand foundation and performance data into briefs for TikTok-first video, UGC, Spark Ads, and creator partnerships.
• Develop monthly concepts for local markets with a structured cadence of new ideation and iterations.
• Match briefs to production partners including internal studios, influencers, agencies, and TikTok Creative Exchange.
• Work with creative operations to ensure briefs are executed on time and meet volume targets.
• Collaborate with editors and producers to review assets, defend hooks, and own final execution.
• Mine ad-level data to identify successful content and inform future briefs.
• Drive the shift toward video-first, UGC-style, and Spark Ads content.
• Build platform-fit creative strategy for Pinterest and Snap pilots.
• Scout creative approaches for emerging platforms like Reddit.
• Maintain brand coherence across multiple markets at high velocity.

Required qualifications

• 5+ years in paid social creative strategy at a high-spend D2C, subscription, or performance-led brand.
• Direct experience briefing and reviewing UGC, creator content, and short-form video.
• Deep hands-on TikTok creative fluency including Spark Ads and TikTok Creative Exchange.
• Strong creative instinct paired with comfort reading performance data.
• Track record of working hands-on with editors, producers, and creators.
• Understanding of how TikTok's algorithm rewards native creative and creative diversity.
• Comfortable steering peers across Brand, Influencer, and external partners without direct authority.

Nice to have

• Working knowledge of Pinterest and Snap creative formats
• Familiarity with Motion, Smartly, or similar creative analytics

Benefits

• Competitive salary package
• HelloFresh-subsidized pension scheme
• Savings on weekly HelloFresh box
• Discount schemes with corporate benefits and Vorteile
• Access to mental wellbeing platforms like Headspace and Spill
• 24/7 office gym access
• Discounted Urban Sports Club membership
• Sabbatical leave options
• Standard time off
• Sustainable travel perks and transportation benefits
• Internal training and HelloFresh Academy
• Dedicated budget for German language courses

Before you apply

• Submit salary expectations
• Submit earliest starting date

About the company

HelloFresh is rebuilding its paid social engine around TikTok-native concepts. The company values diverse experiences and continuous learning.