Hellofresh
Director UX, Growth
Toronto, Ontario, Canada. Posted 3 months ago
The role
You will lead the Growth UX experience end to end across a portfolio of brands. You will manage a team of 6 UX designers to improve customer acquisition, activation, conversion, retention, and reactivation.
What you will do
- Lead the experience across the full customer journey
- Run a team that tests hypotheses through design experiments and A/B tests
- Tie design choices to business outcomes like conversion and retention
- Define and hold the quality bar for Growth craft
- Build and evolve systems and patterns for web and app
- Bring portfolio brands to life through distinct voice and look
- Lead a team to use AI for insight synthesis, prototyping, and design to code
- Attract, develop, and retain a team of generalist UX designers
- Partner with Growth product, marketing, lifecycle/CRM, and engineering
Required qualifications
- 10+ years in product design
- Experience leading and growing teams in a consumer (B2C) or product-led environment
- Track record of moving metrics like activation, conversion, retention, and reactivation
- Exceptional craft in design
- High agency
- AI-native practice using AI across the design workflow
- Fluency with Figma and Claude
- Strong data fluency
- Command of experimentation including hypothesis design, A/B testing, and funnel analysis
- Partnership mindset with product, marketing, lifecycle/CRM, and engineering
- People leadership experience
Nice to have
- Experience shaping cross-channel communication strategy across app, email, push, and web
- Experience with pricing, packaging, or monetization design
- A track record building 0-to-1 growth systems, or fixing broken acquisition and retention loops
Benefits
- 75% off weekly HelloFresh/Chefs Plate meal kits
- 50% off weekly Factor meal boxes
- Health and dental coverage from day one
- Health Spending Account
- Unlimited Headspace access
- 25% off GoodLife fitness memberships
- Wellness resources including fitness discounts and mental health support
- Generous vacation and PTO offerings
- Parental leave top-up program
- Dedicated L&D initiatives and career support
About the company
HelloFresh is a leading meal-kit provider and a global digital-native FMCG company reaching more than 6 million customers across 16 markets. Its technology division, HelloTech, builds the digital consumer experience across Berlin, Warsaw, and North America.