Senior AI Content Creator (x/f/m)

The role

You will develop and scale AI-powered content creation across photography, video, design, and emerging creative formats. You will translate creative direction into production-ready workflows and evaluate emerging AI technologies.

What you will do

• Create high-quality AI-powered content across commercial photography and video.
• Develop and refine AI content creation workflows, prompts, and techniques.
• Work with Art Directors, Photographers, Video, Design, and Post-Production to translate creative concepts into workflows.
• Improve visual quality, realism, consistency, and efficiency across AI-generated content.
• Partner with Workflow Specialists to identify automation opportunities.
• Evaluate emerging AI models, tools, and techniques.
• Define and share best practices, standards, and documentation for AI content creation.
• Support colleagues in developing their AI capabilities.
• Stay connected to developments in generative AI and experiment with new approaches.

Required qualifications

• 5+ years of professional experience in commercial photography, retouching, art direction, or a closely related visual production discipline.
• Strong understanding of professional photography and/or video production.
• Advanced hands-on experience creating high-quality visual content with generative AI tools.
• Experience integrating AI into real creative or production workflows.
• Refined visual eye and strong creative judgment.
• Excellent understanding of photography, composition, lighting, colour, visual storytelling, and realism.
• Ability to interpret creative briefs and translate creative direction into high-quality visual content and repeatable production approaches.
• Strong collaboration and communication skills.
• Proactive, curious, and solution-oriented.
• Strong sense of ownership and an experimental mindset.
• Enthusiasm for emerging AI technologies.
• Include a portfolio of recent and relevant work.

About the company

HelloFresh Studio is where the AI Content Creation team develops and scales AI-powered content.