Manager, Growth Marketing

The role

This performance marketing generalist manages a channel portfolio by executing, optimizing, and driving results. The role supports growth planning and performance management for select emerging channels.

What you will do

• Support growth planning and performance tracking for select channels.
• Manage spend allocation within approved budgets.
• Partner with creative and print agency partners to manage campaign production.
• Manage relationships with external vendors including printers, mail houses, and data providers.
• Collaborate with cross-functional teams including marketing, creative, and analytics.
• Utilize data-driven insights to optimize performance across channel portfolio.
• Provide regular reporting and analysis on campaign performance.
• Oversee the direct mail marketing calendar.
• Support Finance and Legal processes including forecasting, invoice approvals, and contract documentation.

Required qualifications

• 4–6 years of experience with demonstrated end-to-end ownership of at least one performance or direct response channel.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Demonstrated end-to-end ownership of at least one performance marketing channel.
• Strong analytical skills with experience building campaign forecasts and running performance retrospectives.
• Strong creative judgment.
• Demonstrated experience managing external vendor or agency relationships.
• Familiarity with digital channel fundamentals.
• Fluency in growth marketing KPIs such as CAC, CPA, CPM, CVR, and LTV.
• Familiarity with campaign budgeting and spend tracking.
• Strong written and verbal communication skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Comfort using AI tools (e.g. ChatGPT, Claude, Gemini) to accelerate campaign workflows.

Benefits

• 401k with company match that vest immediately upon participation
• Company equity plan based on role
• Generous PTO
• Parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 7 different Employee Resource Groups (ERGs)

About the company

HelloFresh is a fast-paced, mission-driven company that is disrupting the traditional food supply chain.