Team Lead, Display and Video Marketing

The role

You will lead a team of specialists to drive channel performance across YouTube, Google Demand Gen, and non-Google programmatic display and video channels. You will manage campaign optimization, drive structured testing agendas, and partner cross-functionally to ensure a seamless user journey.

What you will do

• Lead and develop a team of Display & Video specialists through 1:1s and performance feedback.
• Own setup, management, and optimization of Display & Video campaigns across various channels.
• Drive a structured testing agenda including A/B tests and audience segmentation experiments.
• Partner cross-functionally with CRO, Creative, Brand, and Product teams.
• Work with Tracking and Creative Teams to launch new partners.
• Coordinate aligned messaging across ad creative with Brand and Creative production teams.
• Collaborate with Marketing Analytics and AdTech teams to support data integration into measurement frameworks.
• Identify and close technical or setup gaps by partnering with Product and Tech stakeholders.
• Maintain team documentation, reporting dashboards, and marketing calendars.

Required qualifications

• 5–7 years of professional experience in digital marketing
• At least 2–3 years focused on display and/or video-based acquisition media
• Proven hands-on experience managing campaigns in Google Ads, Amazon DSP, AppLovin at meaningful scale
• Experience line-managing or formally mentoring direct reports
• Strong understanding of tracking and reporting platforms such as GA4
• Comfortable interpreting performance data across BI tools (Looker, Tableau)
• Track record of building and running structured experimentation programs
• Ownership mindset
• Excellent interpersonal and communication skills

Nice to have

• Experience in a B2C subscription or e-commerce environment
• Familiarity with programmatic display & video platforms (Google Ads, Amazon DSP, The Trade Desk, AppLovin, etc.)
• Exposure to Marketing Mix Modelling (MMM) or incrementality measurement methodologies
• Interest in automation or workflow tooling (e.g., Claude, Gemini, reporting automation, Google Ads Scripts)

Benefits

• Competitive salary
• 401(k) with company match (vesting immediately upon participation)
• Generous PTO policy
• 4 weeks of parental leave
• $0 monthly premium and flexible health plans starting on day one
• 85% discount on your HelloFresh subscription and other product offerings

About the company

HelloFresh Group has a US portfolio of brands including HelloFresh, Factor, Green Chef, and EveryPlate.