Lifecycle Marketing Manager (all genders)

The role

You will own the lifecycle strategy deployment for merchandising or partnerships and retail media. You will partner with various teams to design, brief, and scale programs that keep customers engaged with their subscription.

What you will do

• Own the lifecycle strategy deployment for your topic area
• Translate strategy into programs and campaigns to keep customers engaged
• Partner with Product Marketing, Physical Product and Tech to improve customer experience
• Brief campaigns end-to-end to CRM Operations and Creative teams
• Work with local market teams to adapt and roll out global strategy
• Use data to test, measure and continuously optimize campaign performance
• Track and report on the health of your topic area
• Support cross-topic initiatives across the team

Required qualifications

• Strong project management skills
• Strong creative briefing skills
• Commercial acumen
• 3+ years experience in CRM, lifecycle marketing, product marketing or a similar role
• Analytical mindset
• Ability to manage multiple priorities independently
• Fluent in English
• Bachelor’s degree in Marketing, Business or a related field

Nice to have

• Experience in a subscription, e-commerce or FMCG environment
• Notions of German, French, Dutch, Swedish, Norwegian or Danish

Benefits

• Competitive salary package
• HelloFresh-subsidized pension scheme
• Savings on your weekly HelloFresh box
• Discount schemes with corporate benefits and Vorteile
• Access to Headspace and Spill
• 24/7 office gym access
• Discounted Urban Sports Club membership
• Flexible hybrid model
• Sabbatical leave options
• Sustainable travel perks and transportation benefits
• Internal training and HelloFresh Academy
• Dedicated budget for German language courses

Before you apply

• Submit your salary expectations
• Submit your earliest starting date

About the company

HelloFresh is a global organization with 6 brands, 18 countries and 30 markets. The Mature Customer Marketing team aims to keep active customers active and ensure they get the most out of their subscription.