Senior CRM Manager - Transformation (all genders)

Berlin, Berlin, Germany. Posted a month ago

The role

You will design, launch, and scale a CRM self-service model. You will collaborate with Product and Engineering to define an AI-native CRM environment and enable local teams to send communications independently.

What you will do

Take end-to-end ownership of the self-service rollout programme
Collaborate with Product and Engineering to define the agentic CRM environment
Build the skills and context agents need to create campaigns
Develop documentation, training, and processes for safe sending
Design and run user centric training and onboarding for local teams
Define and create reportings to measure success
Identify new use cases to move to self-service
Take ownership of further cross-functional projects
Collaborate to adapt AI use cases within CRM workflows
Influence the CRM product roadmap

Required qualifications

Strong project or programme management skills
Experience driving complex initiatives across cross-functional stakeholders
Experience working in or closely with product and engineering teams
Experience applying AI to real workflows
Solid CRM operations experience (4+ years)
Experience building and sending campaigns on at least one major CRM platform
Experience training non-specialist users
Natural instinct for documentation, process design and knowledge sharing
Detail-oriented approach to governance
Comfort with ambiguity and changing priorities

Nice to have

Experience with Iterable

Benefits

Competitive salary package
HelloFresh-subsidized pension scheme
Savings on weekly HelloFresh box
Discount schemes with corporate benefits and Vorteile
Access to mental wellbeing platforms like Headspace and Spill
24/7 office gym access
Discounted Urban Sports Club membership
Sabbatical leave options
Sustainable travel perks and transportation benefits
Internal training and HelloFresh Academy
Dedicated budget for German language courses
In-office meal deals and fresh food options

Before you apply

Submit salary expectations
Submit earliest starting date

About the company

HelloFresh is a company with a central Growth function that aims to enable local marketing and product teams to reach customers directly via push notifications, in-app messaging and emails.