Team Lead, Paid Search (All Genders)

The role

You will guide the strategic direction and performance of paid search for the international meal-kit and ready-to-eat portfolio. You will act as the bridge between global strategy and local market execution while leading a team of search specialists.

What you will do

• Own the adaptation and execution of the global Paid Search roadmap for international entities
• Act as the primary interface between global marketing teams and local stakeholders
• Lead, mentor, and grow a high-performing team of search specialists and managers
• Take full accountability for campaign management, budgeting, and optimization
• Utilize automated dashboards and post-analysis reports to turn data into actionable insights
• Build and manipulate spreadsheets to perform deep-dive analysis and model scenarios
• Ensure Search and Shopping campaigns hit CAC, reactivation volume, and ROI targets
• Partner with Brand, BI, CRM, and SEO teams to optimize the consumer journey

Required qualifications

• 7+ years of experience in Paid Search (agency or client-side)
• At least 5+ years in team management and leadership roles
• Bachelor’s degree with a strong academic record or proven relevant commercial experience
• Deep expertise in search bidding strategies (tCPA, tROAS), auction dynamics, and various campaign types (Search, Shopping, Performance Max, AI Max)
• Google Ads certification
• Bing Ads certification
• Familiarity with tag management

Benefits

• HelloFresh- subsidized Pension Scheme
• Berlin relocation support
• Hybrid working model
• Exclusive discounts on weekly HelloFresh box
• Office meals
• Annual learning & development budget
• German language learning budget
• Access to the HelloFresh Academy
• Mental health support
• Transportation perks
• Working-parent-friendly benefits
• 24/7 gym access, wellbeing platforms like Headspace and Spill, and sabbatical leave options

Before you apply

• Submit salary expectations
• Submit earliest starting date

About the company

HelloFresh is one of Europe's fastest-growing tech powerhouses with a diverse global community of 90+ nationalities.