Lifecycle Manager, Reactivations (all genders)

The role

You will support the implementation of customer-centric data-based customer journeys to reactivate former customers. You will collaborate with Product, Marketing, and CRM Operations to translate roadmaps into campaigns across email, app, SMS, and Direct Mail.

What you will do

• Support the development of CRM initiatives to deliver annual strategic plans for Reactivations
• Work cross-functionally with local markets, Pricing & Discount, Marketing Analytics and Product teams
• Make recommendations, set targets and prioritise initiatives with senior peers
• Define hypothesis and design experiments
• Brief and support the creative development of assets for CRM initiatives
• Execute and support the implementation of CRM campaigns including Direct Mail, Email, Push, SMS and other channels
• Work with AI send decisioning models to optimize channel and content selection
• Leverage data analysis to evaluate campaign performance and identify issues and trends
• Develop an understanding of the customer base and share insights with stakeholders

Required qualifications

• Experience working with Direct Mail, Email and other CRM channels
• Use data in day to day work for prioritisation and decision making
• Comfortable using both qualitative and quantitative data to validate hypotheses
• Good eye for creative execution and overall aesthetic for communication channels
• Experience with Experimentation and A/B testing
• Comfortable working with a diverse group of stakeholders

Nice to have

• Experience with subscriptions models
• Experience with AI send decisioning
• Experience with Iterable

Benefits

• Competitive salary package
• HelloFresh-subsidized pension scheme
• Savings on weekly HelloFresh box
• Discount schemes with corporate benefits and Vorteile
• Access to mental wellbeing platforms like Headspace and Spill
• 24/7 office gym access
• Discounted Urban Sports Club membership
• Sabbatical leave options
• Sustainable travel perks and transportation benefits
• Internal training and HelloFresh Academy
• Budget for German language courses
• In-office meal deals and fresh food options

Before you apply

• Submit application including salary expectations and earliest starting date

About the company

HelloFresh addresses millions of former customers across 17 markets and 4 brands.