Director, Paid Search (all genders)- maternity leave cover

The role

You will lead the global paid search team and manage the largest multi-MM$ performance digital channel across Google, Bing, and OpenAI. You will architect a future-proof search infrastructure and optimize marketing budgets to meet company profitability goals.

What you will do

• Lead the global paid search team and develop them into a centre of excellence
• Transform and architect the search stack across Google, Bing, and OpenAI
• Conduct comprehensive audits to bring Search account setup to industry standards
• Own the paid search strategy and drive strategic direction
• Manage global budget allocation across markets, brands, and channels
• Lead senior agency and platform relationships
• Work with Marketing Analytics to execute tests to measure incrementality and marginal efficiency
• Partner with MarTech teams to bring the search stack into the next stage of automation

Required qualifications

• Bachelor's degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role within D2C or subscription-based businesses
• 8+ years experience in Google Advertising ecosystem, either from an agency or client-side role
• 5+ years experience in team management and leadership roles
• Proven experience building and embedding incrementality-based measurement frameworks
• Expert knowledge of Google bidding, targeting, and optimisation
• Experience managing campaigns in all Google campaign types: Keyword Search, PMAX, Shopping, etc.
• Experience working with performance marketing metrics and platform reporting
• Experience working with Media-Mix-Models, Multi-Touch/Data-Driven Attributions, or other advanced marketing measurement methodologies
• Strong organisational skills and project management ability
• Industry certifications on Google and Bing Ads

Nice to have

• Early experience or exposure to OpenAI's Search offering or emerging AI-driven search platforms

Benefits

• Savings on your weekly HelloFresh box
• Discount schemes and corporate benefits via Vorteile.net
• Access to mental wellbeing platforms like Headspace and Spill
• 24/7 office gym access
• Discounted Urban Sports Club membership
• Internal training via the HelloFresh Academy
• Dedicated budget for German language courses

About the company

HelloFresh is a global food solutions company.