Senior Associate, Social & Brand Marketing (The Pets Table)

The role

The Senior Associate, Social & Brand Marketing will run day-to-day organic social, create content, and own the blog for The Pets Table. This role involves growing the influencer program and working with the paid social lead on creative testing to build awareness with pet parents.

What you will do

• Own organic social across The Pets Table’s channels, including strategy, content calendar, scheduling, and publishing
• Identify always-on content opportunities and key brand moments, and plan content around them
• Create static and short-form video content
• Own The Pets Table blog, including researching topics, writing, and publishing content
• Source and manage user-generated content, customer testimonials, and advocate outreach
• Support the influencer program through creator sourcing, outreach, briefing, shipping product, and tracking results
• Partner with the paid social lead on creative testing
• Prep and support product and lifestyle photoshoots as needed
• Stay on top of social trends and test new content formats and platform features
• Report on weekly and monthly performance

Required qualifications

• 2-3 years of experience in social media, content, digital or brand marketing
• Hands-on experience creating content for Instagram, TikTok, and YouTube
• Strong written and verbal communication skills
• Experience managing social calendars and executing content strategies in a fast-paced environment
• Experience writing blog or long-form content
• Experience with social management and scheduling tools such as Sprout Social
• Comfort working in spreadsheets and analytics dashboards
• Experience working cross-functionally with paid teams on creative strategy
• Experience with design and editing tools such as Canva, CapCut, or Adobe
• Embraces AI and emerging technologies

Nice to have

• Experience negotiating or managing creator partnerships, including usage and whitelisting terms
• Experience with consumer, pet, or food brands
• Experience in front of the camera

Benefits

• 75% discount on weekly HelloFresh and Chefs Plate meal kits
• 50% off weekly Factor meal box
• Health and Dental benefits from day 1
• Health Spending Account
• Unlimited access to the Headspace app
• 25% discount on GoodLife fitness memberships
• Competitive RRSP matching program
• Generous vacation and PTO
• Parental leave top-up program
• Career progression and development opportunities
• Organization wide L&D fund

Before you apply

• HelloFresh Canada uses AI-integrated technology to help process and evaluate applications
• Submit your application in PDF format

About the company

HelloFresh offers a flexible hybrid work approach and various diversity and inclusion initiatives like FreshPride, Women Empowered and LIMES.