Director, Paid Search (maternity leave cover)

The role

You will lead the global paid search team and architect a future-proof search infrastructure across Google, Bing, and OpenAI. You will manage global budget allocation and drive strategic plans to optimize marketing budgets against profitability goals.

What you will do

• Lead the global paid search team and develop them into a centre of excellence
• Transform and architect the search stack across Google, Bing, and OpenAI
• Conduct comprehensive audits to bring Search account setup to industry standards
• Own the paid search strategy and drive strategic direction
• Manage global budget allocation across markets, brands, and channels
• Lead senior agency and platform relationships
• Work with Marketing Analytics to execute tests to measure incrementality and marginal efficiency
• Partner with MarTech teams to bring the search stack into the next stage of automation

Required qualifications

• Bachelor's degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role within D2C or subscription-based businesses
• 8+ years experience in Google Advertising ecosystem, either from an agency or client-side role
• 5+ years experience in team management and leadership roles
• Proven experience building and embedding incrementality-based measurement frameworks
• Expert knowledge of Google bidding, targeting, and optimisation
• Experience managing campaigns in all Google campaign types: Keyword Search, PMAX, Shopping, etc.
• Experience working with performance marketing metrics and platform reporting
• Experience working with Media-Mix-Models, Multi-Touch/Data-Driven Attributions, or other advanced marketing measurement methodologies
• Strong organisational skills and project management ability
• Industry certifications on Google and Bing Ads

Nice to have

• Early experience or exposure to OpenAI's Search offering or emerging AI-driven search platforms

Benefits

• 85% off HelloFresh/Every Plate
• 60% off Green Chef
• 50% off Factor
• 40% off Good Chop
• 50% off The Pets Table
• Medical coverage
• Dental coverage
• Vision coverage
• HSA
• FSA
• Flexible hybrid work arrangements
• Up to 160 hours (20 days) of annual PTO

About the company

HelloFresh is a global food solutions company.