Senior Growth Marketing Manager

The role

You will uncover, test, and bring to life growth opportunities across Youfoodz direct-to-consumer ecommerce and product marketing. This involves strategic go-to-market planning, commercial modeling, and hands-on campaign execution.

What you will do

• Monitor weekly channel performance against business plans and targets to optimize media spend and ROI
• Manage spend pacing, reallocations, discount structures, and promotional campaign execution
• Steer agency, affiliate, SEO, and partner relationships
• Own CRO, merchandising, layout, and audits across web and app menus and product pages
• Build and maintain a placement calendar for digital campaign opportunities
• Identify and scope new channels, commercial models, and growth initiatives
• Own end-to-end go-to-market campaigns and strategies for new products, channels, features, and partnership launches

Required qualifications

• 5-10+ years of experience in growth ecommerce marketing
• Proven track record of driving revenue growth, managing promotional calendars, and exceeding targets
• Strong data analytics capability, with experience building models, performance dashboards, and managing media attribution
• Understanding of conversion rate optimization, user journeys, digital copywriting, and UX best practices
• Experience coordinating with CRM, creative, and international cross-functional teams

Nice to have

• experience in digital subscription or D2C food and beverage

Benefits

• Flexible working arrangements
• Egoless environment
• Constant learning with room for personal growth
• Free access to Headspace
• Internal learning & development
• Diverse and vibrant international environment
• 70% off HelloFresh
• 40% off Youfoodz

Before you apply

• You must have the right to work full-time in Australia

About the company

HelloFresh is a leading global food technology company with offices in 18 countries.