Hellofresh
Senior Product Marketing Manager
Sydney, New South Wales, Australia. Posted 15 days ago
The role
You will lead the planning and delivery of product launches, merchandising, and showcasing across Australia and New Zealand. You will translate customer insights and product innovations into marketing activity.
What you will do
- Lead development and execution of go-to-market plans for product launches and business initiatives.
- Own the integrated merchandising calendar and optimise product presentation across app, web, menu UX, and CRM.
- Develop creative briefs and messaging frameworks.
- Integrate product priorities into brand campaigns, partnerships, and seasonal marketing moments.
- Collaborate with Digital Operations and Global teams to plan, test, and optimise digital merchandising.
- Partner with Product Strategy, Growth, and Analytics to track campaign performance and deliver post-launch reviews.
- Shape local product marketing strategy using customer research and competitive intelligence.
Required qualifications
- 5+ years of experience across product marketing, brand marketing, proposition development, or go-to-market strategy.
- Proven track record of managing and delivering multi-channel product launches or merchandising initiatives.
- Practical experience working across digital customer journeys, content management, conversion optimisation, and merchandising touchpoints.
- Strong commercial acumen and analytical capability.
- Experience using customer insights and data to guide decision-making.
- Exceptional project management skills.
- Experience navigating complex cross-functional or global matrix teams.
Nice to have
- Experience within consumer goods, e-commerce, or subscription businesses
Benefits
- Flexible working arrangements
- Egoless environment
- Constant learning with room for personal growth
- Free access to Headspace
- Internal learning & development
- Diverse and vibrant international environment
- Company discount - 70% off HelloFresh
- Company discount - 40% off Youfoodz
About the company
HelloFresh is a leading global food technology company with offices in 18 countries.