Senior CRM Strategy Manager, Leads Capture (all genders)

The role

You will define and run end-to-end lifecycle CRM campaigns for leads and prospects across channels, from first touch to conversion. You will also manage the collection of communication consents and work with a global, distributed team.

What you will do

• Identify and collect communication consents from leads arriving from acquisition channels.
• Define and implement end-to-end lifecycle campaigns within CRM strategy for leads and prospects.
• Orchestrate omnichannel campaigns across email, SMS, WhatsApp, push and in-app.
• Partner with Brand and Creative teams to improve CRM communications and run content and design A/B tests.
• Serve as CRM partner to global marketing teams for assigned local markets and provide performance insights.
• Collaborate with Analytics, CRM Operations, Product, Pricing and Brand teams on assigned topics.
• Work with the lifecycle team on personalization and localization of global lifecycle journeys.

Required qualifications

• 5+ years experience in CRM, lifecycle or digital marketing.
• Experience with prospect or lead nurture programmes (lead capture, nurture flows, behavioural triggers, conversion optimisation).
• Proven mobile channel expertise with email, SMS, push notifications, WhatsApp or in-app messaging.
• Proficiency with CRM platforms (e.g. Iterable, Adobe, Braze, Bloomreach), data tools (e.g. Google Analytics, Tableau, Databricks) and CDP tools.
• Strong analytical skills and a data-driven mindset.
• Excellent stakeholder management and communication skills in English.
• Globally collaborative approach and familiarity with generative AI in marketing contexts.

Benefits

• Competitive salary package, including a HelloFresh-subsidized pension scheme.
• Savings on weekly HelloFresh boxes.
• Discount schemes and corporate benefits via Vorteile.net.
• Access to Headspace and Spill wellbeing platforms.
• 24/7 office gym access and discounted Urban Sports Club membership.
• Flexible hybrid working model.
• Sabbatical leave options in addition to standard time off.
• Sustainable travel perks and transportation benefits.
• Internal training, HelloFresh Academy and a dedicated budget for German language courses.
• In-office meal deals and fresh food options.
• Parent-friendly policies, an in-office kids corner and an on-site babysitter.

Before you apply

• Submit your application with salary expectations and earliest starting date.
• The team will review applications and reply within 5 business days.

About the company

HelloFresh Group engages prospective customers across 17 markets and six brands. The posting describes an international team working across multiple time zones.