Director of Engineering, Communications

The role

You will lead the Communications engineering organisation to build an automated, personalised CRM communication ecosystem. You will set technical direction and partner with Product, Marketing, and CRM teams to develop self-optimising systems.

What you will do

• Lead the Communications engineering organisation through Engineering Leads and Staff Engineers.
• Own the technical strategy for an autonomous, self-optimising communication system.
• Drive the move to true personalisation for customer messages.
• Build platforms that let teams across the business create and steer communications safely.
• Own the reliability and operational excellence of every system, including SLOs, monitoring, and incident management.
• Expand reach into new channels.
• Lead the transformation into a GenAI-native engineering organisation.
• Manage, coach and develop Engineering Leads and Staff Engineers.
• Navigate organisational change.

Required qualifications

• 10+ years in software engineering.
• 4+ years managing Engineering Managers or Leads.
• Experience leading teams across multiple offices.
• Ability to set direction for large-scale backend, data and event-driven systems.
• Understanding of how applied machine learning and automated decisioning behave in production.
• Track record of building self-service platforms.
• Experience building or scaling AI-native engineering practices and AI-driven products.
• Strong grounding in SRE practices: SLOs and SLIs, observability, incident management and on-call culture.
• Cross-functional collaboration with Product, Marketing and CRM teams.
• Clear communication across disciplines.
• Low ego, high ownership, and a bias toward clarity over complexity.

Nice to have

• Experience taking a newly modernised platform from rollout to stable, self-service operation at scale.
• Experience building or scaling AI agents that make customer-facing decisions.
• Familiarity with consent, privacy and deliverability requirements for customer communication across multiple countries.
• A background in subscription, e-commerce or consumer businesses operating in many markets.
• Experience introducing new messaging channels, including conversational ones.
• Experience with CRM, messaging, customer data or personalisation systems, and with measuring impact through experimentation.

Benefits

• Discount on HelloFresh meal kits.
• Company pension scheme.
• Discounted memberships with Urban Sports Club and John Reed, yoga classes, and access to Headspace and Spill.
• Flexible hours.
• Work From Home/Abroad options.
• Home office setup budget.
• Childcare support.
• Monthly allowance for the Deutschlandticket.
• Access to internal trainings and a central L&D budget.
• Modern, comfortable office in Berlin-Kreuzberg.
• Social events like team outings, Friday beers, and company runs.

About the company

The Communications Tribe is part of HelloFresh's Growth Alliance. Their mission is to enable a highly personalised, automated CRM communication ecosystem.