Head of Video (all genders)

The role

You will lead the Berlin video team to create paid social, organic social, and long-form YouTube content for international markets. You will manage the video workflow, budget, and people while implementing AI-assisted workflows and modular content systems.

What you will do

• Lead, develop, and inspire the Berlin video team including XPod, organic social, and long-form.
• Set performance expectations and individual growth plans.
• Deliver paid social content and run test-and-learn rhythms using performance data.
• Own the organic social video plan and lead long-form YouTube content.
• Build a modular approach for content that adapts to up to 14 markets.
• Manage the video workflow from brief through to final delivery.
• Use AI-assisted workflows for planning, shooting, and editing.
• Own the video budget, including forecasting and allocation.
• Manage vendors, agencies, and freelancers.
• Partner with Growth, Creative Strategy, Brand, and other internal teams.

Required qualifications

• Significant experience leading an in-house video or social content team in a high-volume, multi-brand environment.
• Deep paid social knowledge regarding Meta, TikTok, and YouTube performance and creative testing.
• Strong track record in organic social and long-form video.
• Proven experience managing multi-market content, including localisation and translation.
• Hands-on production and post-production knowledge.
• Experience with AI-assisted workflows.
• Record of developing people, building teams, and managing change.
• Credibility with senior stakeholders up to VP level.
• Collaborative, respectful, and proactive approach.
• Fluent English.

Nice to have

• German

Benefits

• HelloFresh-subsidized Pension Scheme
• Berlin relocation support
• Hybrid working model
• Exclusive discounts on weekly HelloFresh box
• Office meals
• Annual learning & development budget
• German language learning budget
• Access to the HelloFresh Academy
• Mental health support
• Transportation perks
• Working-parent-friendly benefits
• 24/7 gym access, wellbeing platforms like Headspace and Spill, and sabbatical leave options

Before you apply

• Submit salary expectations
• Submit earliest starting date

About the company

HelloFresh is a fast-growing tech powerhouse in a dynamic phase of expansion.