Hellofresh
Senior Manager, Growth Marketing Strategy & Operations
New York, NY, United States. Posted 5 days ago
The role
The Senior Manager, Strategy & Operations is accountable for the business performance of Factor US’s Paid portfolio. This role manages conversions, CAC, and ROI, while overseeing the forecast, executive reviews, and testing roadmap.
What you will do
- Own the business performance of the Paid portfolio against plan
- Partner with Global paid media resources to translate performance gaps into channel-level actions
- Act as the Growth team’s liaison with Finance for accurate P&L forecasting
- Drive executive reviews for Paid, including weekly business reviews, QBRs, and annual business planning
- Own the channel diversification and lift testing roadmap
- Manage spend allocation within approved budgets across the Paid portfolio
- Direct the day-to-day work of the Manager, Growth Channels
- Mentor the Manager, Reactivations/RAF on strategy and ops rigor
- Support Finance and Legal processes, including forecasting inputs and invoice approvals
- Use AI and automation to build reports, summarize performance, and speed up planning cycles
Required qualifications
- 8+ years in performance marketing or growth, with ownership of a multi-channel paid budget
- Experience being accountable for paid performance results through partners or matrixed teams
- Experience owning forecasts and partnering with Finance on P&L accuracy
- Experience running executive reviews (WBR/MBR/QBR) and business planning
- Experience coaching or mentoring other managers
- Comfort using AI tools in analysis and reporting workflows
Benefits
- Competitive salary
- 401k with company match that vests immediately upon participation
- Generous PTO, including sabbatical
- Parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups
About the company
HelloFresh is an inclusive, collaborative, and dynamic company that is disrupting the traditional food supply chain.