Lead Creative Strategy, New Social Platforms (all genders)

The role

You will build the upstream creative plan for HelloFresh's paid social ads, mainly on TikTok and also on Pinterest and Snap. You will write briefs, shape concepts, work with editors and creators, and use performance data to guide the next round of ideas.

What you will do

• Turn brand strategy, persona data and performance data into briefs for TikTok video, UGC, Spark Ads and creator partnerships
• Develop distinct concepts monthly for local markets, balancing new ideas with iterations
• Own each brief from concept to production and match it to the right partner (internal studio, influencer, agency, TikTok Creative Exchange)
• Work hands-on with editors and producers on hooks, first drafts and final assets
• Analyze ad-level data (CTR, hook rate, hold rate, CVR by cohort) and close the feedback loop weekly
• Drive a shift toward video-first, UGC-style and creator-led content on TikTok
• Build platform-specific creative strategy for Pinterest and Snap pilots
• Scout future channels such as Reddit and emerging short-video platforms
• Keep creative on-strategy across multiple markets while maintaining speed
• Steer peers across Brand, Influencer and external partners without direct authority

Required qualifications

• 5+ years in paid social creative strategy at a high-spend D2C, subscription or performance-led brand
• Direct experience briefing and reviewing UGC, creator content and short-form video
• Deep hands-on TikTok creative fluency, including Spark Ads, TikTok Creative Exchange and creative fatigue windows
• Strong creative instinct and comfort reading performance data
• Track record of working hands-on with editors, producers and creators
• Understanding of how TikTok's algorithm rewards native creative and creative diversity

Nice to have

• Working knowledge of Pinterest and Snap creative formats
• Familiarity with Motion, Smartly or similar creative analytics tools

Benefits

• Competitive salary package with a HelloFresh-subsidized pension scheme
• Savings on your weekly HelloFresh box
• Discount schemes with corporate benefits and Vorteile
• Access to Headspace and Spill for mental wellbeing
• 24/7 office gym access and a discounted Urban Sports Club membership
• Flexible hybrid working model
• Sabbatical leave options in addition to standard time off
• Sustainable travel perks and transportation benefits
• Internal training, HelloFresh Academy and a budget for German language courses
• In-office meal deals and fresh food options
• Parent-friendly policies, an in-office kids corner and an on-site babysitter

Before you apply

• Include your salary expectations and earliest starting date in your application
• The team reviews applications and replies within 5 business days

About the company

HelloFresh is a meal kit company that runs paid social campaigns across markets. This role supports its creative work on TikTok and emerging platforms.