Vice President, Enterprise Marketing

The role

The Vice President, Enterprise Marketing will lead enterprise marketing strategy and drive commercial growth. This leader will work cross-functionally to build market positioning, generate B2B pipeline, and execute go-to-market strategies.

What you will do

• Develop and execute a comprehensive enterprise marketing strategy.
• Build and drive integrated B2B demand generation strategies.
• Translate market, buyer, and competitive insights into positioning and messaging.
• Own and evolve overarching enterprise messaging and campaign calendar.
• Develop scalable sales enablement programs and assets.
• Collaborate with channel and strategic partnership teams on co-marketing initiatives.
• Lead strategy and execution for conferences, industry events, and product launches.
• Establish, monitor, and report on KPIs using data and experimental testing.

Required qualifications

• AI-native marketing leader who embeds AI into strategy, workflows, and decision-making.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressively responsible B2B marketing experience.
• Experience developing and executing enterprise demand generation strategies.
• Understanding of B2B enterprise sales cycles and experience partnering with senior Sales leaders.
• Expertise across demand generation, digital marketing, content marketing, email marketing, events, sales enablement, and marketing automation.
• Ability to develop differentiated positioning and messaging for multiple audiences.
• Track record of building, measuring, and optimizing integrated marketing campaigns.
• Experience building, developing, and motivating high-performing teams.
• Strong executive presence and ability to influence and build alignment.
• Strategic and analytical mindset.
• Entrepreneurial, highly accountable, and comfortable with speed and ambiguity.

Nice to have

• MBA preferred

About the company

Hello Heart is an AI company focused on heart health, building a platform that predicts and prevents cardiac events. It serves large U.S. health plans and hundreds of public and private employers.