Senior Director, Product Growth

The role

You will guide the path from enrollment to lasting habit across the product portfolio. You will own metrics tracking members from enrollment to repeated use and turn drop-off data into recommendations, forecasts, and experiments.

What you will do

• Own product strategy and execution for a new growth team across product lines.
• Own activation, engagement, and retention definitions across product lines.
• Improve core product metrics, such as retention and adoption of key features.
• Partner with Member Marketing and Data to align in-product moments and lifecycle communication.
• Build product operating mechanisms including shared metrics and experimentation processes.
• Lead the growth pod hands-on, pairing with designers and engineers to ship experiments.
• Report results, forecasts, and decisions to product leaders and executives.
• Use AI daily to shorten the time from question to decision.

Required qualifications

• 10+ years in product, growth, or analytics-driven product roles.
• 5+ years leading growth for B2C or B2B2C products at scale with a proven record of exceptional growth.
• Proven track record of scaling products and features to large user bases with measurable impact on engagement and retention.
• Experience owning activation or retention numbers.
• Ability to write SQL and work in product analytics tools such as Mixpanel or Tableau.
• Strong experimentation craft, including tests where traffic is limited or classic A/B testing does not fit.
• Ability to build growth practices that multiple teams adopted.
• Record of driving decisions across product leaders who do not report to you.
• Working knowledge of behavioral science and habit formation, applied responsibly.
• AI-native builder using AI tools to analyze, prototype, and ship.
• Clear communicator who can turn a complex funnel into one decision.

Nice to have

• Experience growing products where members are enrolled through a partner, such as an employer or health plan.
• Healthcare, digital health, or other regulated-industry experience strongly preferred.

About the company

Hello Heart is an AI company focused exclusively on heart health, building a platform that predicts and prevents cardiac events. It serves hundreds of public and private employers and over 80% of large U.S. health plans.