Product Designer - Web

The role

The Web Product Designer will own the marketing site end to end. This role involves designing landing pages, pricing, and signup flows while partnering with Growth, Marketing, and Web Engineering to drive conversion through experimentation.

What you will do

• Own the design of the marketing site from concept to production-ready spec
• Partner with Growth, Marketing, and Web Engineering to decide what to test
• Design and ship A/B tests and landing page variants
• Form hypotheses, define success metrics, and read results
• Improve top-of-funnel conversion and the transition into the product
• Create high-quality concept work including exploratory directions and motion
• Design mobile-first and responsive layouts
• Use AI tools to prototype in code and push designs to production
• Maintain and extend the site's design system

Required qualifications

• 3+ years of designing and shipping modern software and web experiences
• Proven experience designing marketing sites in production
• Experience working as a product designer embedded with PMs and engineers
• Proven track record of designing for metrics-driven outcomes
• Experience in visual design including typography, layout, color, and motion
• Strong systems thinking
• Fluency in AI-assisted design using tools like Claude Code or Codex
• Mobile and responsive design skills
• Comfort with ambiguity, high velocity, and iterating in public
• Clear communication

Nice to have

• More than 3 years of experience

Benefits

• Equity
• Comprehensive benefits
• Internal equity
• Matching 401k plan
• Health benefits
• Generous PTO
• Parental leave program
• Emotional health resources

About the company

HeyGen's mission is to make visual storytelling accessible to all. The company aims to build technology that equips more people with the power to reach, captivate, and inspire audiences.