Creator In Residence (Instagram)

The role

The Creator In Residence will own short-form Instagram content and act as the creative director for reels. You will create content on and behind the camera, set the editorial calendar, and direct talent and avatars.

What you will do

• Own Instagram short-form end to end
• Set the editorial calendar, formats, and the bar
• Bring viral sensibility to the team
• Be on camera as a face of HeyGen's Instagram
• Direct talent, human and avatar
• Experiment on a schedule by shipping a new format every week
• Make the final creative call on every piece
• Report on performance including reach, shares, saves and follower growth

Required qualifications

• Portfolio of short-form videos with real reach
• Built an audience of 50k+ on Instagram, TikTok or YouTube, or run an account that did
• Comfortable being the decider and leading a team or crew
• Good on camera and able to direct on-camera talent, founders, and avatars
• Edit well enough to fix the last 5% using CapCut, Premiere or similar
• Ability to read reach, shares, saves, and retention curves
• 3+ years making short-form content for social, with at least some of it in a brand or team setting

Nice to have

• Made AI-generated or avatar-led content that people did not scroll past
• Built a recurring series or character that an audience came back for
• Grown a brand account from zero in a crowded category
• Created for a startup, a tech product, or the creator economy

Benefits

• Competitive salary
• Equity
• Health coverage
• Equipment you need

About the company

HeyGen's mission is to make visual storytelling accessible to all. The company builds technology that equips people with the power to reach, captivate, and inspire audiences using AI avatars.