Head of Enterprise Marketing

The role

The Head of Enterprise Marketing will build and lead the enterprise marketing motion to win strategic companies. You will develop an ABM playbook, create targeted programs for buying committees, and partner with the enterprise sales team.

What you will do

• Build the strategic account marketing engine and ABM playbook
• Partner with Enterprise Sales to refine named-account strategy and priority industries
• Develop targeted campaigns across paid media, digital experiences, executive programs, and field marketing
• Create personalized landing pages, pitches, demos, and content for priority accounts
• Build executive programs including dinners, roundtables, and VIP events
• Identify companies with meaningful product usage to convert organic adoption into enterprise relationships
• Operate as part of the enterprise GTM team to support sales cycles
• Build the team, technology, and agency relationships required as the function grows

Required qualifications

• 8–12+ years of B2B marketing experience
• Meaningful experience marketing to large enterprise customers
• Several years operating at a senior leadership level
• Track record building and executing account-based marketing or strategic account programs
• Experience with high-ACV, complex enterprise sales motions
• Deep understanding of modern ABM tactics
• Strong partnership instincts with Sales
• Ability to span strategy and execution
• Experience building a function from an early stage and leading a team
• Deeply fluent in AI tools

Nice to have

• Experience with broader B2B demand generation
• Experience at a fast-growing PLG company

Benefits

• Equity
• 401k plan
• Health benefits
• Generous PTO
• Parental leave program
• Emotional health resources

About the company

HeyGen aims to make visual storytelling accessible to all through technology. The company builds tools to help people reach, captivate, and inspire audiences with video.