Account Director, Integrated Marketing

The role

The Account Director serves as a strategic lead and connective force for health and technology client accounts. You will manage standalone social and influencer programs and orchestrate integrated campaigns across social, content, paid, and web.

What you will do

• Manage and execute standalone social and influencer strategy and programs
• Lead integrated marketing campaigns combining social, content, paid, and web
• Serve as a key day-to-day client contact
• Translate client business objectives into marketing recommendations
• Brief and collaborate with internal content, creative, and production teams
• Support senior leadership and mentor junior team members
• Manage day-to-day workstreams to ensure projects stay on schedule and budget
• Track and analyze campaign performance
• Contribute subject-matter expertise to proposals and pitches
• Identify opportunities to streamline workflows

Required qualifications

• Bachelor's degree in integrated marketing, journalism, communications, public relations, or a related field
• Minimum of 5-7 years of progressive experience in social strategy, influencer marketing, and/or integrated marketing within an agency environment
• Ability to run standalone programs in at least one core discipline (social or influencer)
• Experience working with health and/or technology clients
• Hands-on experience executing social strategy and influencer marketing programs
• Experience briefing and collaborating with creative (design) and production teams
• Ability to manage client relationships and conversations directly
• Solid understanding of marketing analytics and ability to interpret data
• Strong organizational skills to manage multiple workstreams and priorities

Nice to have

• Openness and ability to work cross-sector
• Experience managing or mentoring junior team members

Benefits

• Medical, dental, and vision coverage
• 401(k) matching
• Generous paid time off
• Flexible hybrid work model
• Extended summer and winter breaks
• Early log-off on Fridays through Empower Hours program
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program
• 501c3 donation matching program

Before you apply

• Candidates must reside in one of the listed states at the time of hire
• This posting may be used to build a talent pipeline

About the company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. They partner with companies in B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.