Vice President, Integrated Marketing

The role

You will serve as a strategic leader and central point of orchestration for client accounts. You will develop integrated marketing strategies and lead internal teams to execute campaigns that achieve client business objectives.

What you will do

• Serve as the primary strategic point of contact and advisor for key client accounts.
• Develop and champion integrated marketing strategies and full-funnel campaign plans.
• Collaborate with clients to understand business objectives and target audiences.
• Brief and collaborate with internal content, creative, and production teams.
• Provide direction and oversee the day-to-day work of an integrated team.
• Monitor campaign performance and provide strategic recommendations for optimization.
• Act as an internal advocate for client needs and perspectives.
• Identify opportunities to enhance client workflows and internal processes.
• Contribute to the development of case studies and award entries.

Required qualifications

• Bachelor’s degree in integrated marketing, journalism, communications, or a related field.
• Minimum of 8-10 years of progressive experience in integrated marketing.
• Significant focus on client service and account management within an agency environment.
• Proven experience in developing and leading integrated marketing strategies and campaigns.
• Experience briefing and collaborating effectively with creative and production teams.
• Ability to provide clear direction and guide the work of project managers or similar roles.
• Strong client management and communication skills.
• Solid understanding of marketing analytics and the ability to interpret data.
• Excellent organizational skills.
• Proactive, solutions-oriented mindset.

Benefits

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program

Before you apply

• Candidates must reside in one of the listed states at the time of hire.
• This posting may be used to build a talent pipeline.

About the company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. They partner with ambitious companies and established brands across various sectors like B2B technology, healthcare, and cybersecurity.