Paid Media Director (Freelance)

The role

The Director, Paid Media will provide strategic leadership for integrated paid media programs for B2B clients. This role involves developing media strategies, overseeing multi-channel programs, and serving as a senior strategic advisor to clients and internal teams.

What you will do

• Develop and lead integrated paid media strategies aligned with client business objectives.
• Oversee multi-channel paid media programs across search, social, programmatic, native, and ABM platforms.
• Guide media planning, audience segmentation, budget allocation, and forecasting.
• Identify emerging platforms, technologies, and media opportunities.
• Establish best practices for campaign planning, execution, measurement, and reporting.
• Integrate paid media into broader marketing and communications strategies.
• Partner with account leadership and cross-functional teams.
• Establish campaign measurement frameworks, performance benchmarks, and KPIs.
• Translate campaign data into actionable insights and client-facing narratives.
• Provide strategic direction, mentorship, and guidance to paid media team members.

Required qualifications

• 8+ years of experience in digital marketing, paid media, or performance marketing.
• Agency experience working with B2B technology and/or healthcare clients.
• Direct experience supporting at least one of these industries.
• Expertise across paid search (Google Ads), paid social, programmatic display and video, native advertising, sponsored content, retargeting, and ABM platforms.
• Experience developing full-funnel media programs.
• Analytical skills to connect media performance to business outcomes.
• Experience advising clients and influencing senior stakeholders.
• Experience mentoring team members.
• Project management skills.
• Excellent communication, presentation, and relationship-management skills.
• Must reside in one of the listed states at the time of hire.

Benefits

• Medical, dental, and vision coverage
• FSA options
• 401(k) plan with employer matching
• Generous vacation policy including extended summer and winter breaks
• Early log-off on Fridays through Empower Hours program
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities

Before you apply

• Candidates must reside in one of the listed states at the time of hire.
• This posting may be used to build a talent pipeline.

About the company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. They partner with ambitious companies and established brands across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.