Senior Vice President, Creative Director of Content

The role

The Senior Vice President, Creative Director of Content will lead content marketing strategies and storytelling quality. This person will manage a team of content strategists, designers, writers, and editors to drive business growth for clients in various sectors.

What you will do

• Oversee the development and execution of content marketing and editorial strategies
• Lead new business and organic growth pipelines
• Stay abreast of industry trends including the impact of AI on content
• Serve as senior counsel to important clients
• Manage Editorial and Content Marketing teams, Designers, Producers and Motion Graphics
• Execute performance evaluations for direct reports
• Set departmental OKRs
• Mentor and coach team members for career development
• Consult on cross-channel client storytelling strategies
• Design and implement processes to improve internal efficiency

Required qualifications

• 15+ years of experience in content marketing, editorial, or related field
• At least 5 years in a senior leadership role
• Proven track record of developing and executing successful and highly creative campaigns
• Strategic thinker with the ability to translate vision into actionable plans
• Strong understanding of the digital marketing landscape, including paid, earned and social media
• Experience managing and mentoring teams of designers, writers, editors, and content marketing strategists
• Strong understanding of technology industry, players, and trends, especially in the B2B or healthcare spaces
• Experience in change management and organizational development
• Expert knowledge of search engine optimization (SEO) and inbound marketing concepts

Nice to have

• Background or experience in PR is beneficial

Benefits

• Medical, dental, and vision coverage
• FSA options
• 401(k) plan with employer matching
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through Empower Hours program
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities

Before you apply

• Candidates must reside in one of the listed states at the time of hire
• This posting may be used to build a talent pipeline

About the company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. They partner with ambitious companies and established brands to deliver ideas across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.