Hillel
Associate Director, Direct Response Marketing and Fundraising
Washington, District of Columbia, United States. Posted 24 days ago
The role
The Associate Director will drive and execute digital direct response strategy and fundraising campaigns. This person will connect with donors through digital channels and supervise the Digital Marketing Senior Coordinator.
What you will do
- Drive and execute digital direct response strategy and fundraising campaigns
- Oversee the growth and stewardship of the sustainer society Hillel Heroes
- Recommend and implement new strategies to acquire and retain donors
- Write, design, build, and execute fundraising campaigns for email, website, and text-to-give
- Test, evaluate, and analyze digital fundraising and marketing campaign performance
- Manage project timelines to ensure deliverables are completed
- Create dynamic donation forms on an ongoing basis
- Work with vendors to find digital solutions and implement projects
- Manage regular donor-facing stewardship communications
- Provide supervision to the Digital Marketing Senior Coordinator
Required qualifications
- 5+ years of work experience in marketing, fundraising, communications, or a similar field
- Deep knowledge of email marketing software such as MailChimp, Constant Contact, Salesforce Marketing Cloud, or Pardot
- Expertise in planning and executing digital fundraising campaigns
- Superior writing skills
- Experience in gathering, analyzing, and explaining data and trends
- Experience using Canva, Adobe Photoshop, and/or similar programs
- Advanced knowledge of audience segmentation
- Strong organizational and planning skills
- Familiarity using project management software such as Asana, AirTable, or others
- Experience in working with a CMS like WordPress, Joomla, or others
- Comfort using a database or CRM to track and report results
- Interest in or connection to Jewish life
Nice to have
- PowerPoint/Google Slides presentations
- Experience executing peer-to-peer text message campaigns
- Familiarity with giving platforms like GoFundMe Pro (formerly Classy)
- Comfort in using AI tools like Claude
Benefits
- Competitive salary in the non-profit marketplace
- Flexible work hours and location
- Medical, dental, and vision insurance
- Paid time off for Jewish and federal holidays
- Informal take what you need vacation policy
- Professional development and skill-building opportunities
Before you apply
- Must be legally authorized to work in the United States
- Must be based in the United States
About the company
Hillel International is the largest Jewish campus organization in the world at nearly 1,000 colleges and universities. The mission is to create lasting connections with Jewish students to foster commitment to Jewish life, learning, and Israel.