Sr. Manager, Product Marketing- New Products

Austin, Texas, United States; Dallas, Texas, United States; Morristown, New Jersey, United States; San Jose, California, United States. Posted a month ago

The role

You will build a product marketing function and lead the go-to-market strategy for Hippo+. You will define product positioning, manage sales enablement, and direct an agile workforce to bring new products to market.

What you will do

Own positioning and message hierarchy for the Hippo product
Define, refine, and maintain target personas
Lead competitive intelligence across the insurance-and-warranty category
Build and maintain sales enablement content
Develop and manage the pre-approved language library
Own launch readiness by state
Drive product team alignment across marketing
Lead marketing experimentation and optimization
Direct a significant portion of Hippo's agile workforce
Build the durable product marketing foundation

Required qualifications

8+ years of D2C product marketing experience
Experience in fintech, insurance, or a similarly regulated consumer category
Experience getting work out of agency, contract, or flexible resource teams
Experience creating process and frameworks
Experience with messaging in regulated environments
Track record of building sales enablement content that moves conversion metrics
Fluency with AI tools

Nice to have

ideally within fintech, insurance, or a similarly regulated consumer category

Benefits

Multiple medical plans
100% employer covered dental & vision plans for team members and families
401(k)-retirement plan
short & long-term disability
employer-paid life insurance
Flexible Spending Accounts (FSA) for health and dependent care
Employee Assistance Program (EAP)
Equity compensation
Training and internal career growth opportunities
Flexible Time Off
12 weeks of parental leave for primary and secondary caregivers
Snacks, drinks, and catered lunches for onsite employees

About the company

Hippo uses technology and data to help customers stay ahead of problems and protect what matters most. The company operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions.