Associate Director, Sales Planning

The role

This role leads sales planning, trade promotion analysis, forecasting, and commercial insights for a food manufacturing organization. The person will partner with Sales, Marketing, Supply Chain, Finance, and Demand Planning teams to optimize promotional effectiveness and drive growth.

What you will do

• Lead sales planning activities across grocery, convenience, and foodservice channels.
• Develop and maintain short and long-term trade forecasts.
• Partner with Sales and Demand Planning teams to improve forecast accuracy.
• Analyze sales trends, customer performance, market conditions, and seasonality.
• Build, evaluate, and optimize promotional plans.
• Analyze promotional effectiveness, lift, ROI, pricing strategies, and trade spend performance.
• Develop dashboards, scorecards, and reporting tools.
• Monitor KPIs including sales growth, trade spend, and forecast accuracy.
• Partner with Finance on budgeting, trade accruals, and promotional spend management.
• Identify opportunities to improve sales planning processes and reporting automation.

Required qualifications

• Bachelor’s degree in Business, Finance, Supply Chain, Marketing, or related field.
• 5–10 years of experience in sales planning, trade promotion management, demand planning, direct sales management or commercial analytics within food manufacturing or CPG.
• Strong experience supporting grocery, convenience store, and/or foodservice channels.
• Knowledge of Microsoft Dynamics 365 (D365).
• Strong experience using Circana (IRI) syndicated data and reporting tools.
• Experience building and analyzing promotional programs, trade spend, and sales forecasts.
• Advanced proficiency in Excel and data analysis tools.
• Strong analytical, problem-solving, and presentation skills.

Nice to have

• Experience with Power BI, or other business intelligence platforms.
• Experience managing direct reports or leading cross-functional initiatives.
• Familiarity with ERP and trade promotion management systems.

Benefits

• Medical, Dental, Vision coverage.
• Pet Insurance.
• Wellness Plan and Gym Reimbursement.
• Employee Tuition Reimbursement.
• College Scholarship for dependents.
• Bonus Program.
• 401k Company Match.
• Paid Time Off.
• Company-Sponsored Life Insurance Coverage.
• Relocation Assistance.
• Employee Bonus Referral Program.
• Community Impact Opportunities.

Before you apply

• Home Market Foods will not sponsor applicants for employment authorization for STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

About the company

Home Market Foods is a fast-paced food manufacturing organization serving grocery, convenience, and foodservice channels.