Homesolutions
Director, Growth Products
Raleigh, NC. Posted a month ago
The role
You will lead the development and optimization of products, systems, and capabilities that power the customer acquisition engine. You will own a portfolio of internal and customer-facing products to improve conversion rates and lead quality across an enterprise partner network.
What you will do
- Own performance and expansion of products for customer acquisition, lead generation, conversion, monetization, and marketplace efficiency.
- Identify opportunities to drive revenue growth through new products, enhancements, automation, and emerging technologies.
- Partner with Engineering and Marketing to deploy and modify products.
- Develop business cases for new product investments and growth initiatives.
- Analyze customer behavior, funnel performance, marketplace dynamics, and operational workflows.
- Design and execute experiments to validate hypotheses and improve performance.
- Collaborate with Analytics to establish KPIs, monitor performance, and measure business outcomes.
- Leverage AI, automation, and emerging technologies to improve scalability, efficiency, and customer experience.
- Turn ambiguous business opportunities into products that drive growth.
Required qualifications
- 6 -10+ years of experience in digital acquisition channels or eCommerce.
- Demonstrated track record of building and/or deploying products or capabilities that drove measurable business outcomes.
- Strong product instincts to identify opportunities and prioritize investments.
- Experience owning products from concept through launch.
- Experience designing and executing experiments, A/B tests, or iterative product improvements.
- Strong understanding of customer acquisition funnels, digital consumer behavior, and performance-driven business models.
- Exceptional structured problem-solving and business judgment.
- Ability to translate ambiguous business challenges into structured product opportunities, clear roadmaps, and executable plans.
- Comfortable using data to make decisions, validate hypotheses, and measure impact.
- Strong business judgment and commercial mindset.
- AI-native mindset.
Nice to have
- Cart optimization experience is a plus.
Benefits
- health, medical, and vision insurance
- 401(k) match
- short-term disability coverage
- cell phone reimbursement
- flexible time off
- bi-annual $500 Relax & Recharge bonus
- learning and development stipend
- Charity Match program
Before you apply
- we do not provide immigration sponsorship for this role
- All offers are subject to a background check
About the company
Home Solutions is transforming how homeowners and service providers connect using proprietary media, AI, and deep data insights. The company has become a growth engine for leading brands, generating over $1B in annual partner revenue.