Senior Brand Copywriter

The role

You will act as a creative and brand stakeholder to communicate the brand story and drive new business. You will create strategic copy across paid, owned, and internal channels including blogs, emails, social media, and ads.

What you will do

• Creating compelling, strategic copy to reach homeowners and generate leads
• Developing a broad range of materials across multiple platforms and personas
• Understanding and adhering to established brand and copy style guidelines
• Collaborating with creative team members to concept ideas and deliver solutions
• Ensuring all produced materials are consistent with the brand
• Exploring viable options and walking stakeholders through thinking to support decision-making
• Owning the copy throughout the entire creative process from design to final product
• Collaborating and gathering information from marketing, design, product, legal, and underwriting
• Researching and becoming an expert in the consumer finance industry
• Working cross-functionally to plan, execute and track brand marketing initiatives and campaigns

Required qualifications

• 7-10 years experience, specifically with B2C copywriting environments, either agency or in-house
• Experience collaborating closely with art direction/design counterparts
• Experience writing copy across web, ads, product, email, video and more
• Experience utilizing AI across the creative process and applying human judgment to AI-generated outputs
• Ability to use language effectively to drive business results
• Strong presentation skills
• Strong understanding of how to work from a strategic brief
• Autonomous, ability to produce results with limited oversight
• Willingness to internalize and incorporate feedback from creative leadership and the broader marketing team
• Ability to write technically
• A strong portfolio to support your work

Nice to have

• Experience working for a startup
• Experience working for a consumer finance company

Benefits

• competitive compensation
• healthcare coverage
• generous PTO
• meaningful equity package
• medical, dental, and vision coverage
• work-from-home stipend
• parental leave
• plenty of paid time off

Before you apply

• A strong portfolio is required to be considered for this position

About the company

Hometap provides a home equity investment that gives homeowners the opportunity to access equity without taking on debt. The company is recognized by the Boston Globe and Forbes as a great place to work.