Head of Demand Generation

The role

You will own a large portion of the paid acquisition engine and lead a small team of marketers. You will manage a large annual media budget across paid search, paid social, and emerging channels to drive volume, efficiency, and lead quality.

What you will do

• Oversee strategy and performance across Google Ads and Microsoft Advertising
• Own strategy and performance across Meta, TikTok, and possibly YouTube
• Direct a digital agency partner in testing and scaling emerging channels
• Optimize toward downstream quality signals across a multi-week conversion cycle
• Partner cross-functionally to improve landing page and funnel conversion
• Support evolution beyond last-click attribution using media mix modeling and incrementality testing
• Build and own the demand generation forecast and channel-level budget allocation
• Partner with Finance and Business Operations on planning, pacing, and unit economics
• Present performance, insights, and recommendations to the Chief Growth Officer and leadership team
• Lead, mentor, and grow a small team

Required qualifications

• 12+ years of performance or growth marketing experience
• 5+ years leading teams
• Proven track record managing an annual paid media budget of $15M or more
• Experience optimizing a multi-step conversion funnel where lead quality is confirmed weeks after the initial conversion
• Hands-on experience with media mix modeling and incrementality testing
• Deep expertise across Google Ads, Microsoft Advertising, Meta, TikTok, and YouTube
• Strong financial acumen, including forecasting, channel-level budget allocation, and unit economics
• Track record of hiring, developing, and mentoring high-performing teams
• Experience managing agency partners
• Experience with conversion rate optimization
• Collaborative approach to working with Creative, Finance, Business Operations, Product, and Analytics teams
• Excellent written and verbal communication skills

Nice to have

• Experience in financial services, fintech, lending, insurance, or another regulated, considered-purchase category
• Bachelor’s degree, ideally in marketing, business, economics, or a related field

Benefits

• Competitive compensation
• Healthcare coverage
• Generous PTO
• Meaningful equity package
• Medical, dental, and vision coverage
• Work-from-home stipend
• Parental leave

About the company

Hometap offers a home equity investment product that gives homeowners access to equity without taking on debt. The company is recognized by the Boston Globe and Forbes as a great place to work.