Life & Retirement Campaign Manager

The role

This person will lead growth-focused marketing initiatives for Life, Retirement, and Financial Services products. They will partner across multiple teams to create and execute programs that drive awareness, engagement, and sales.

What you will do

• Lead go-to-market strategies and integrated, multi-channel marketing programs.
• Develop and execute campaigns supporting Life, Retirement, and other financial services offerings.
• Serve as the marketing subject matter expert for Life & Retirement products.
• Manage programs from concept through launch, measurement, optimization, and reporting.
• Liaise between agents, call center teams, and Life & Retirement business partners.
• Support sales efforts by developing playbooks, toolkits, sales briefs, finalist materials, and local market activation plans.
• Assist with opening and activating payroll slots and driving field adoption.
• Promote growth of registered representatives through onboarding campaigns, training, and enablement programs.
• Manage Life & Retirement-focused marketing and sales partnerships.
• Capture the voice of educators through research, surveys, and feedback programs.

Required qualifications

• Bachelor's degree required.
• FINRA Series 6 and 63 licenses required.
• 8+ years of progressive experience in marketing, sales, partnerships, or business development.
• Demonstrated success developing and executing marketing programs that drive measurable business results.
• Strong knowledge of Life Insurance, Retirement products, and related business processes.
• Experience with CRM platforms, marketing technologies, operational reporting tools, and campaign analytics.
• Strong business acumen and demonstrated ability to make data-driven decisions.

Nice to have

• Master's degree (MBA, M.Ed., or related discipline).
• FINRA Series 24, 26, 65, or 66 licenses.
• 5+ years of experience within education, insurance, financial services, or retirement industries.
• Experience leading Life and Retirement marketing programs.

About the company

Horace Mann was founded in 1945 to help educators achieve financial security. The company serves more than 4,100 school districts nationwide and is publicly traded on the New York Stock Exchange.