AVP Marketing Strategy & Analytics

The role

This leader will lead strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels. They will translate enterprise priorities into channel strategies, forecasts, and performance roadmaps to support profitable growth.

What you will do

• Lead Marketing and Distribution strategy, analytics, and planning across multiple channels.
• Translate enterprise priorities into annual and multi-year channel strategies and forecasts.
• Establish key performance indicators and lead operational analytics across the distribution funnel.
• Own lead analytics from generation through routing, contact, conversion, and retention.
• Partner with Marketing and channel leaders to optimize spend and lead flow.
• Develop agent growth and market opportunity models.
• Translate data into practical recommendations for agents.
• Build and operationalize dashboards, self-service tools, and decision-support capabilities.
• Deliver proactive insights and executive narratives regarding opportunities and risks.
• Monitor consumer, competitor, economic, technology, and distribution trends.

Required qualifications

• Bachelor's degree
• 10 or more years of experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership discipline
• Significant people-leadership experience building, coaching, and scaling teams
• Demonstrated ownership of enterprise or multi-channel strategy, analytics, and planning
• Deep expertise in operational and sales-funnel analytics
• Experience supporting field agent, call center, partnership, and digital or direct distribution models
• Advanced quantitative and financial acumen
• Executive-level communication and influence
• Proven ability to lead cross-functional initiatives

Nice to have

• Advanced degree
• Insurance or financial services experience

About the company

Horace Mann was founded in 1945 to provide quality, affordable auto insurance for teachers. The company serves more than 4,100 school districts nationwide and is publicly traded on the New York Stock Exchange.