Senior Director, Growth Marketing

The role

The Senior Director, Growth Marketing sets the strategy, budget, and organizational structure for the global growth marketing function. This leader manages brand and performance media, digital ad creative, and Retailer.com strategy while developing a team of marketers.

What you will do

• Own the strategy, budget, and roadmap for the global growth marketing function.
• Define and lead upper- and mid-funnel brand media strategy.
• Directly manage and develop a team of marketers and creative talent.
• Own the full media budget and forecast investment.
• Own the total measurement framework including MMM, MTA, and incrementality testing.
• Set the strategic agenda for experimentation and channel expansion.
• Shape creative strategy through media insights.
• Serve as the lead growth marketing voice in cross-functional planning.
• Partner with the VP of Ecommerce and Creative Director on visual consistency.
• Partner with global and regional trade marketing teams for Retailer.com support.

Required qualifications

• Minimum 10 years of experience in growth or performance marketing with ownership of strategy, budget, and team leadership.
• Strong working knowledge of brand and performance media channels including CTV, OOH, social, audio/podcasts, paid search, and paid social.
• Working knowledge of measurement solutions such as MMM, MTA, and incrementality testing.
• Proven track record directly managing and developing a team of marketers and/or creative professionals.
• Track record owning a media budget of meaningful scale with accountability for CAC, LTV, and ROAS targets.
• Strong working fluency across paid social, paid search, and analytics platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads, Google Analytics or comparable).
• Comfort overseeing digital ad creative production.
• Strong executive presence.
• Self-starter who thrives in fast-paced, entrepreneurial environments.
• Must be able to work from the Corporate Office at least 60% of the time.

Nice to have

• Experience in luxury or beauty DTC ecommerce

Benefits

• medical insurance
• dental insurance
• vision insurance
• life insurance
• accident insurance
• critical illness insurance
• disability insurance
• retirement savings plans and company match
• paid family leave
• education-related programs
• paid holidays
• discretionary vacation time

About the company

Hourglass Cosmetics is a vegan and cruelty-free beauty brand that became part of the Unilever Prestige division in 2017. The company is globally available in 32 markets.