Hourglasscosmetics
Senior Director, Integrated Marketing & GTM
West Hollywood, CA (Hybrid). Posted a month ago
The role
This person will lead integrated marketing and GTM planning to connect brand, media, ecommerce, and regional functions. They will drive decision-making structures, launch governance, and organizational momentum at a global scale.
What you will do
- Partner with and lead within the Marketing organization to drive day-to-day decision-making and operating rhythms.
- Translate global brand and commercial strategy into integrated 360 marketing plans across all channels and regions.
- Drive integrated planning processes on annual, quarterly, and campaign horizons.
- Own launch governance by establishing frameworks, timelines, and accountability structures.
- Identify and resolve organizational misalignment and execution risks.
- Improve how the Marketing organization makes decisions and maintains decision rights.
- Lead post-launch reviews to embed learnings back into planning processes.
Required qualifications
- 12+ years of progressive marketing leadership experience.
- Demonstrated ownership of integrated planning, cross-functional operations, and organizational effectiveness at a global scale.
- Proven track record leading complex, matrixed marketing organizations.
- Deep understanding of 360 marketing including brand, campaign strategy, performance media, ecommerce, regional activation, and creative operations.
- Experience building and running launch governance frameworks and integrated planning processes across global teams and markets.
- Strong executive presence.
Nice to have
- Experience in prestige beauty, luxury, or consumer goods
Benefits
- medical insurance
- dental insurance
- vision insurance
- life insurance
- accident insurance
- critical illness insurance
- disability insurance
- retirement savings plans and company match
- paid family leave
- education-related programs
- paid holidays
- discretionary vacation time
About the company
Hourglass Cosmetics is a vegan and cruelty-free beauty brand that became part of the Unilever Prestige division in 2017. It is globally available in 32 markets.